Goat Dockless Scooters
ART DIRECTION, BRANDING, UX/UI, ADVERTISING
Over the past year, electric scooter brands like Lime and Bird have been making headlines for being both a convenience and hassle for cities across the country. Goat, a new Austin born scooter company wants to break the negative stigma around the new form of transportation.
The Team
All | Research, Identity Exploration, Copy-Writing, Color and Type Choice
Abbey Dandy | Art Director, Web Design, Retouching Advertisements & Scooter Edits, Helmet Design
Tirah Kensinger | Advertisement Layout, Podcast Script
Kristen Coburn | Art Director, Advertisement Layout
Jaylynn Davenport | Art Director, Trademark Design, App Design, Copywriting
Dania Juarez | Art Director, Photography, Videography
Unique Selling Point
Goat allows anyone to purchase their own fleet of scooters and earn bucks. Riders who choose Goat can be assured that the money they spend to get around town will be supporting a local fleet owner instead of the wallets of another Silicon valley brand.
Mission
Goat’s mission is to provide quick and easy dockless transportation—the right way, bridging the gap between small business owners and consumers. Goat works directly with city officials and community members and strives to enhance the communities we enter, not to trample them.
Audience
Since Goat works with both riders and fleet owners, we needed to appeal to both audiences.
Riders
GOAT creates a safe and responsible means of transportation for short-term mobility. Consumers can use GOAT knowing their money is supporting their local community.
Fleet Owners
a straightforward way to start a business and begin earning passive income.
Rider App Design
The app for GOAT riders is easily navigable and provides important details that keep the rider safe and knowledgeable. Key features include on-screen tips on riding and rules of the road, as well the option to post to Instagram using the hashtag #GoatAnywhere to share their experience.
Owner App Design
The Owner App focuses on the entrepreneurial components of owning a fleet. An owner will have the accessibility to quickly view his or her fleet and the status of each scooter; see available 'Herders' to pick up scooters; send messages and pay multiple Herders at once; and learn the most viable times to have scooters out in the field and where to release them for maximum income opportunity.
Website Design
Keeping consistent with a modern twist on classic style, the website features both a riders' and owners' page with important information, frequently asked questions, link to download the app, and social media access.
Blog
The blog will be a key feature to the website and will allow potential GOAT entrepreneurs a peek into what it's like owning their own fleet of scooters. Articles will include information on relevant studies, events, and news in Austin to keep fleet owners up–to–date.
Banner Video
This video will play on the landing page of the website to give viewers a glimpse of what GOAT is. Scooters in the video are provided by Bird.
Podcast
GOAT strives to connect and interact with the community. Advertising with local Austin podcast stations, such as The Honey Pot Pod, Being Human, and Planet Money, allows GOAT to reach consumers with an approachable voice.
This example podcast was recorded by The Honey Pot Pod, an Austin based podcast dedicated to living well, building relationships and having fun. GOAT partnered with them because their listeners and message align with each other.
